{
  "study": "etsy-competitor-analysis-five-shops",
  "analysis_date": "2026-07-22",
  "counts": {
    "search_rows": 1275,
    "search_unique_listings": 1090,
    "catalog_rows": 240,
    "product_rows": 50,
    "review_rows": 464,
    "total_source_records": 2029,
    "shops": 5
  },
  "headline_findings": {
    "catalog_median_price_low_usd": 49.89,
    "catalog_median_price_high_usd": 59.89,
    "catalog_median_spread_usd": 10.0,
    "sampled_products_on_sale": 50,
    "sampled_products_free_us_shipping": 50,
    "product_video_pct_low": 50.0,
    "product_video_pct_high": 100.0,
    "review_average_rating_low": 4.5,
    "review_average_rating_high": 4.97,
    "seller_response_pct_low": 0.0,
    "seller_response_pct_high": 79.0
  },
  "shops": {
    "GennybooFinds": {
      "search": {"unique_listings": 35, "best_captured_rank": 287, "placements": {"sponsored_only": 0, "organic_only": 35, "both": 0}},
      "catalog": {"listings": 67, "price_min": 5.0, "price_median": 53.95, "price_max": 99.0, "mushroom_lighting_titles": 61, "mushroom_lighting_pct": 91.0},
      "products": {"sample_size": 10, "price_median": 53.95, "median_discount_pct": 35.0, "on_sale_pct": 100.0, "free_shipping_pct": 100.0, "video_pct": 70.0},
      "reviews": {"sample_size": 64, "date_min": "2025-08-11", "date_max": "2026-06-23", "average_rating": 4.7, "five_star_pct": 84.4, "seller_response_pct": 0.0}
    },
    "Comptonclothes": {
      "search": {"unique_listings": 30, "best_captured_rank": 5, "placements": {"sponsored_only": 1, "organic_only": 29, "both": 0}},
      "catalog": {"listings": 50, "price_min": 2.8, "price_median": 56.7, "price_max": 59.5, "mushroom_lighting_titles": 47, "mushroom_lighting_pct": 94.0},
      "products": {"sample_size": 10, "price_median": 57.4, "median_discount_pct": 30.0, "on_sale_pct": 100.0, "free_shipping_pct": 100.0, "video_pct": 90.0},
      "reviews": {"sample_size": 100, "date_min": "2026-03-18", "date_max": "2026-07-20", "average_rating": 4.81, "five_star_pct": 86.0, "seller_response_pct": 0.0}
    },
    "Fangfangstory": {
      "search": {"unique_listings": 29, "best_captured_rank": 49, "placements": {"sponsored_only": 2, "organic_only": 25, "both": 2}},
      "catalog": {"listings": 35, "price_min": 6.5, "price_median": 52.65, "price_max": 57.0, "mushroom_lighting_titles": 34, "mushroom_lighting_pct": 97.1},
      "products": {"sample_size": 10, "price_median": 53.3, "median_discount_pct": 35.0, "on_sale_pct": 100.0, "free_shipping_pct": 100.0, "video_pct": 80.0},
      "reviews": {"sample_size": 100, "date_min": "2025-11-16", "date_max": "2026-07-18", "average_rating": 4.5, "five_star_pct": 77.0, "seller_response_pct": 0.0}
    },
    "StarArtisans": {
      "search": {"unique_listings": 26, "best_captured_rank": 7, "placements": {"sponsored_only": 3, "organic_only": 15, "both": 8}},
      "catalog": {"listings": 42, "price_min": 28.9, "price_median": 59.89, "price_max": 139.0, "mushroom_lighting_titles": 42, "mushroom_lighting_pct": 100.0},
      "products": {"sample_size": 10, "price_median": 57.95, "median_discount_pct": 40.0, "on_sale_pct": 100.0, "free_shipping_pct": 100.0, "video_pct": 100.0},
      "reviews": {"sample_size": 100, "date_min": "2026-06-19", "date_max": "2026-07-22", "average_rating": 4.97, "five_star_pct": 98.0, "seller_response_pct": 79.0}
    },
    "PurpleForestUS": {
      "search": {"unique_listings": 21, "best_captured_rank": 164, "placements": {"sponsored_only": 6, "organic_only": 10, "both": 5}},
      "catalog": {"listings": 46, "price_min": 42.0, "price_median": 49.89, "price_max": 59.0, "mushroom_lighting_titles": 39, "mushroom_lighting_pct": 84.8},
      "products": {"sample_size": 10, "price_median": 49.55, "median_discount_pct": 45.0, "on_sale_pct": 100.0, "free_shipping_pct": 100.0, "video_pct": 50.0},
      "reviews": {"sample_size": 100, "date_min": "2025-12-02", "date_max": "2026-07-21", "average_rating": 4.89, "five_star_pct": 92.0, "seller_response_pct": 1.0}
    }
  },
  "review_theme_mentions": {
    "appearance": {"reviews": 248, "pct": 53.4},
    "gift": {"reviews": 113, "pct": 24.4},
    "shipping": {"reviews": 90, "pct": 19.4},
    "quality": {"reviews": 75, "pct": 16.2},
    "communication": {"reviews": 50, "pct": 10.8},
    "packaging": {"reviews": 34, "pct": 7.3},
    "size": {"reviews": 15, "pct": 3.2},
    "damage_or_defect": {"reviews": 13, "pct": 2.8}
  },
  "interpretation_limits": [
    "No sales, revenue, conversion, ad spend, traffic, profitability, or causal ranking estimate is made.",
    "The cohort is selected from one US keyword run and is not representative of Etsy.",
    "Recent-review windows differ by shop, and reviews are not orders.",
    "Title and review themes are overlapping rule-based keyword matches."
  ]
}